Website Speed Optimization Services
Make your website faster with Core Web Vitals optimization, performance auditing, and proven techniques. Improve SEO rankings, user experience, and conversion rates.
Why Website Speed Matters
Better SEO Rankings
Google uses page speed as a ranking factor. Faster sites rank higher, get more organic traffic, and appear in featured snippets.
Higher Conversion Rates
A 1-second delay in page load time can reduce conversions by 7%. Amazon found that every 100ms delay costs them 1% in sales.
Better User Experience
53% of mobile users abandon sites that take longer than 3 seconds to load. Fast sites keep users engaged and happy.
Mobile Performance
Most traffic is mobile. Optimizing for mobile networks and devices is critical for reaching your audience.
What I Optimize
Core Web Vitals
Improve the three Core Web Vitals metrics that Google uses to measure user experience:
- • LCP (Largest Contentful Paint): Main content loads fast
- • FID (First Input Delay): Page responds to user interactions instantly
- • CLS (Cumulative Layout Shift): No unexpected layout shifts
Image Optimization
Images often account for 50-70% of page weight. I compress, resize, and convert images to modern formats (WebP, AVIF) for massive size reductions without quality loss.
Code Optimization
Minify CSS and JavaScript, remove unused code, defer non-critical resources, and implement lazy loading. Every kilobyte counts.
Caching & CDN
Set up browser caching, implement service workers, and use CDN distribution to serve assets from locations close to your users.
Server Performance
Optimize database queries, enable compression, configure HTTP/2, and improve server response times. Backend optimization matters.
Shopify Speed Optimization
Shopify stores often struggle with speed due to heavy themes, too many apps, and large product images. I specialize in making Shopify stores fast without sacrificing functionality.
What I Do for Shopify Stores
- ✓ Theme Optimization: Remove unused code, optimize liquid templates, and improve rendering performance.
- ✓ App Audit: Identify slow apps and replace them with faster alternatives or custom code.
- ✓ Image Optimization: Compress and resize product images, implement lazy loading, use modern formats.
- ✓ Headless Option: For stores that need maximum speed, I can build a headless Shopify frontend with Astro or Next.js.
My Optimization Process
Performance Audit
Run Lighthouse, PageSpeed Insights, and WebPageTest to identify bottlenecks. Review Core Web Vitals and generate a detailed report.
Prioritize Quick Wins
Start with high-impact, low-effort optimizations: image compression, caching headers, and removing unused code.
Deep Optimizations
Tackle harder issues: code splitting, lazy loading, database optimization, and server configuration.
Test & Measure
Re-run performance tests to measure improvements. Provide before/after comparison showing speed gains.
Ongoing Monitoring
Set up monitoring to catch performance regressions. Provide recommendations for keeping the site fast.
Results You Can Expect
Faster page load times on average
Lighthouse Performance score (desktop)
Lighthouse Performance score (mobile)
Core Web Vitals in Google Search Console
* Results vary based on starting point and platform constraints. Some platforms (e.g., WordPress with many plugins) have inherent limitations.
Frequently Asked Questions
How much speed improvement can I expect?
Most sites see 50-70% faster load times after optimization. Exact improvements depend on your starting point and platform. A bloated WordPress site has more room for improvement than a well-built Astro site.
Will optimization break my site?
No. I test thoroughly in a staging environment before making any changes to your live site. All optimizations are reversible if needed.
Can you optimize any platform?
Yes, I work with WordPress, Shopify, Next.js, Astro, and custom sites. Some platforms have more constraints than others, but all can be improved.
What if my site is still slow after optimization?
Sometimes the platform itself is the bottleneck. In these cases, I may recommend migrating to a faster solution (e.g., WordPress → Astro, standard Shopify → headless Shopify).